Chief Business Officer

Founder and business lead at GameTheory, Sam has worked across the entertainment industry in business development and distribution roles at AMC Networks, and entertainment ventures backed by Sky, ITV, and Tencent.

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His most recent role at AE Consulting led to the idea for a new type of company specialising in projects at the intersection of entertainment and technology.

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Notable past work includes designing gaming strategies for tier 1 telcos in the US and India, a strategic partnership for a Gulf state bank, and the development of premium IPs with major entertainment studios.

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Sam is an avid high-altitude mountaineer and one of the few people to have summited Nepal's Annapurna IV.